To empower the next generation of storytellers by providing access to cutting-edge technology, ensuring professional development, fostering innovative storytelling techniques, and cultivating a vibrant creative community.

To be the premier hub for multimedia innovation and creative excellence in the Atlanta University Center, renowned for developing skilled storytellers who engage and inspire audiences through impactful multimedia work.

The MMC achieves its objectives by actively carrying out and continuously developing its foundational initiatives and programs, such as the MMC Pro Series. The MMC is dedicated to providing students with the resources and support they need to thrive as creatives.